About Us
Founded in July 2014, Beijing Roborock Technology Co., Ltd. (Roborock) specializes in the research, development, and production of products that make peoples lives more comfortable. We design our range of robot vacuums, and our cordless stick vacuum to work so effectively that people are empowered to spend more time on the things they love and less time on chores.
Roborock is headquartered in Beijing, with R&D and branch offices in Shanghai and Shenzhen where our engineers, designers, scientists, and manufacturing experts collaborate closely throughout development and testing. Our international office in Hong Kong is home to our global team and staffed with people from across the globe.
Our team comes from a number of the world’s most respected brands. We have diverse educational backgrounds and experiences in different fields, including algorithm development, electronic engineering, mechanical structure design, and manufacturing.
By drawing together talented people, united by a mission to put advanced technology into the home to make life easier, we can create what we believe to be the smartest, and most capable products on the market.
Our values
We uphold the values of positivity, integrity, exploration, and cooperation.
We are down-to-earth and reject gimmicks.
We explore the unknown without limitations.
We pursue our ideals without compromise.
We stay true to our vision, working hand in hand.
Company milestones
In July 2014, our company was established.
In September 2014, we received the investment from Xiaomi and became a member enterprise of Xiaomi ecological chain.
In September 2016, Mi Home Robotic Vacuum Cleaner, our very first product, was launched, which has become the bestselling robotic cleaner in China.
On March 27, 2017, Mi Home Robotic Vacuum Cleaner was marketed in Taiwan, selling 15,000 units in one month with a turnover of NTD 130 million.
On September 19, 2017, we launched our second product. The Roborock Robotic Vacuum Cleaner, crowdfunding over CNY 10 million in 4 hours.
In Nov, 2019, we launched Roborock S5 Max, allowing people to mop with precision water control and even set mopping on a schedule.
On 6 Jan, 2020, we launched Roborock H6, the first cordless stick vacuum in the world to use an ultra-powerful LiPo battery. It drew extensively on our vacuum making experience and took three years to develop.
On Apr 29, 2020, we launched Roborock S6 MaxV, with advanced dual-camera optical avoidance. Powered by proprietary ReactiveAI algorithms, it marked a new level of Roborock cleaning intelligence.
On May, 2020, Multi-level Mapping was introduced on the Roborock S6 MaxV, making it easy for users to customize cleaning for every level of their home.
On 11 Jan, 2021, The Roborock S7, the first robot vacuum in the world to combine ultrasonic mopping with mop lifting, was launched.
On July, 2021, the Roborock Auto-Empty Dock was launched, making robot vacuuming more convenient than ever.
On Oct, 2021, Dyad, the world’s first dual roller motor, multi-roller wet/dry vacuum was launched in Europe.
At Roborock, innovation continues every day.